For companies of all sizes, marketing collateral material is still important in creating a convincing argument for your customers. They allow you to strengthen your position amongst your competitors, with high-quality marketing collateral communicating a level of sophistication and credibility which will set you apart for your consumers. In some cases, your corporate brochure, poster, or catalogue is the first contact that prospective customers may have with your company, so it is important that your well-designed marketing materials make a good first impression. The team at NEPRA consistently make beautiful professional marketing collateral, ensuring our clients always put their best foot forward.

The critical areas to focus on in Graphic Design are Creativity, Purpose and Clarity.

Creativity - if your design doesn't have a creative angle and is not unique, it will not stand out - especially the case with digital graphic design.

Purpose - what is the aim and purpose of your graphic design? Does your graphic design use relevant imagery to your target audience. Does the graphic design integrate the brand assets and reflect brand guidelines?

Clarity - is the product and call to action clear?  You can have amazing looking graphic design but if the product image or offer is not clear, it will fail. 

As our name suggests, at NEPRA we always take that extra time to step back an analyse graphic design in these three key areas to ensure successful campaigns. 

Our highly capable creative team of illustrators and graphic designers recognise the benefits and importance of a successful infographic design and takes great time and effort to ensure your infographic give your business a competitive advantage. A successful illustration or infographic design has the ability to simplify complex data, allowing your audience to understand new trends and information. Additionally, an infographic can visualise a process which explains why and how your company can make a difference for your customers. Infographics allow your business to give a call to action on a larger scale with the ability to place it in more than one location.

A go-to-market strategy is crucial in creating a competitive advantage regarding your products’ marketing journey or a re-launch of your company or brand. If your business has successful ‘go to market strategy’ your products’ will experience a considerable edge over its competitors as the strategy lays out a road map to success, depicting the steps necessary to succeed in a new market or with a new customer. This is where NEPRA comes in, we offer experience in creating successful go-to-market strategies across a multitude of industries, giving you the highest possible to gain a strong competitive edge in your desired industry.

Your logo design is one of the most important parts of a company’s brand, with the capability to make a significant impact on public perception. With the ability to be the foundation of your brand identity, the importance of having a strong logo design is not lost on us at NEPRA. We can provide your business with a logo which will separate you from your competition with our highly capable and skilled creative graphic design team who have vast experience in designing engaging and memorable logos for a variety of industries.

Whether you are looking to launch a campaign on digital, social or traditional platforms, our creative team has extensive experience in creative and graphic design ranging across several touchpoints. From brochures, presentation folders, flyers, annual reports, posters, catalogues and stationery, our team can create and design professional physical marketing collateral for any occasion and industry. Similarly, as the workplace moves to a more digital sphere, we can produce powerful digital and social media from interactive flip books, social content, explainer videos to sales videos and web design.