Our Analytics Services

Highlight successes track leads, calls, chats with analytics.

Analytics helps you to truly understand your customers and how they journey through your site.

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Highlight campaign successes, track leads, calls, live chats and understand detailed customer journeys with analytics.

Unlike classic marketing and advertising which can be hard to accurately report on effectiveness and return on investment, every element of digital marketing can be tracked. This means fully utilising data and analytics are an essential part of a digital marketing strategy so the effectiveness of campaigns and strategies can be understood, improved upon and results can form the basis of new strategies.

With real-time data available, campaigns can be modified and adjusted and new approaches undertaken whilst the campaign is running. The effective use of tracking and analytics will therefore directly impact the success of campaigns.

How can NEPRA help you with analytics?

Reporting is essential and forms an integral part of our digital marketing offerings for all our clients.

There are many tracking tools available for different purposes but we find it is most valuable to have an all-in-one tool to help provide an overview of activities but that allows you to dig deeper into areas of interest.

A favourite amongst clients is Agency Analytics which tracks performance of all digital marketing channels, showcasing traffic, conversions and allows a visual comparison of performance month on month or day on day.

Other popular analytics tools which we can assist clients with are Google Analytics and Tag Manager which we also utilise daily. We can assist your organisation with any kind of configuration, audit or setup of either.

What Does an Analytics Dashboard Look Like?

Your dashboard is customised to suit your individual business needs. It can contain your Google Ads, Social Media Ads, your followers, email campaigns, Organic Search and much much more. Talk to us today about setting up your analytics dashboard

Want to learn more about Analytics?

What is marketing analytics?

Marketing Analytics is the process of measuring, examining and managing consumer data which is gathered through different marketing channels and develops it into digestible information which can be used to optimise current marketing strategies and form the basis of new strategies. Marketing analytics is incorporated into the overall digital marketing strategy.

Why do marketing analytics matter?

Marketing analytics allows you to monitor your digital campaigns as well as their outcomes. Analyzing these results will allow you to optimise what you spend as efficiently as possible and help drive business growth.

How does marketing analytics differ from market research?

Market analytics and market research both have an important role in marketing strategy, however the two do differ. Market research is typically primary research undertaken in order to answer strategic business decisions about consumers and the market, whereas market analytics focuses on tracking the performance of the businesses existing marketing channels and illustrates it in a digestible form.

Can marketing analytics help me understand my data?

The aim of marketing analytics is to examine and manage the data of your marketing campaigns and translate it into digestible information that can help you determine your next course of action. Data can be overwhelming at times, so it’s crucial that you are able to easily and accurately comprehend what’s going on in your digital marketing channels and understand your consumers. We can help you with your marketing analytics solutions to better utilise your data.

How can marketing analytics help my business grow?

Marketing analytics tracking tools such as Agency Analytics, Google Analytics and Tag Manager help track performance of all digital marketing channels, showcasing traffic, conversions and allows a visual comparison of performance month on month or day on day. The effective use of tracking and analytics will therefore directly impact the success of campaigns and achieve the results that you’re after.

How do I gather marketing data to analyse?

Your marketing performance data can come from a variety of sources. We can help collate this data from several areas including Google Ads, Social Media ads, your existing followers, email campaigns and organic searchers and place into a central reporting dashboard.