A social media agency to take your business to new audiences on social.
Want help with your social media marketing?
NEPRA is a social media marketing agency in Ahmedabad. All our staff are based in Ahmedabad and our team of social media experts are skilled across all social media platforms.
Social media refers to a selection of digital technologies which enable the building of social networks and allow communication and sharing of content with others. The current biggest players in the social media landscape are Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, TikTok and Snapchat.
Worldwide there are approximately 3.5 billion social media users and this number continues to grow. In the world 80% of people use some form of social media, so whether you are a social advocate or no, social media marketing needs to form an ingredient in your digital marketing mix.
Social media activity works in conjunction with SEO, PPC, Email marketing to raise awareness of your brand, brand offerings and assists in driving traffic, leads and sales for your business.
We offers a full range of social media services. We can become your full service social media agency or assist you with a selection of smaller offerings, campaigns or projects.
Give us a call, our experienced social media marketing team is here to guide you through the process.
Want help with your social media marketing?
Which social media platforms should your business use?
This primarily depends on your target audience, some networks favour younger people, some are B2B focus and some are all-rounders. Here is our summary on the current most popular social media networks
Facebook :
Although labelled as an older generational social media tool, it is still heavily used by young people especially for messenger, events, & to be part of sports or social groups. Facebook offers a lot on the social network and is the ultimate all rounder
Twitter :
Want to know what is making the daily headlines? This is the forum that provides all the information on what is trending and debates the topics of the moment. Small and succinct tweets can speak a thousand words.
LinkedIn :
Not to be missed by B2B! Grow your connections and followings, start fostering one-on-one partnerships with key players in your industry. Develop your reputation as an industry thought-leader and advertise on Linkedin to get in front of your key audiences.
YouTube :
Doubling as a social media and a search engine giant, this video platform is an opportune place to get in front of millions with your brand and advertising.
Instagram :
It's all about the look! Image is everything and this social media channel is where millennials dominate. Business is big and many consumers will find their products, follow businesses and take part in competitions on Insta.
Pinterest :
Although a more niche social media channel where people go to research ideas and inspirations, Pinterest offers great exposure for your brand to showcase what you have to offer.
Snapchat :
If you are trying to reach Gen Z or teens, Snapchat is your top option. Based on messaging with a photo, it is a fun-filled app that allows teenagers to keep in touch at every moment!
There are many benefits of incorporating social media into your marketing strategy. Social media can help you with increasing your website traffic, boosting SEO, converting customers, forming a positive brand identity, building brand awareness, and keeping your customers engaged with the brand. Social media marketing can also help with gathering data about your target audience to better understand them, and see what your competitors are doing.
There is no silver bullet when it comes to the perfect social media platform, but instead a strong social media strategy spanning across multiple platforms is beneficial. 3.5 billion people globally use social media daily so understanding where your target audience spends their time online is key to an effective social media marketing campaign, as is defining an overall goal with your social media marketing strategy. If your audience are primarily millennials and your products are largely visual, then Instagram may be key. If your audience is B2B focused then LinkedIn may be a good option, along with the goal of lead generation. Each business requires a unique social media marketing strategy.
A social media marketing strategy helps identify which social media avenues to invest your time and effort. Asking yourself questions such as ‘why be on social media?’, ‘who is the target audience?’, ‘what is the best content to share?’, ‘which platforms are best?’, and ‘when exactly should I share?’ are key considerations to developing a great strategy.
Which content you post on your social media, and its frequency, varies from business to business, and is usually clarified with the social media marketing strategy. Creating a social content calendar can help achieve your goals quicker. Posting too often may annoy your audience, which can result in an ‘unfollow’, and posting too infrequently may result in your competition snapping up your customer due to disengagement.
The top 2 most used social media platforms in 2021 are Facebook, with 2.7 billion users monthly; Instagram, with 1.2 billion users monthly; followed by Twitter, TikTok and YouTube, with YouTube technically a being search engine, and second-largest search engine online behind Google.
Social media marketing usually works in conjunction with SEO, PPC and Email Marketing to optimise your result. We will incorporate a range of social media marketing methodologies compiled by our experienced team to form a solid social media marketing strategy. From social media advertising to influencer marketing, social media management to online competition launches, we have a full range of social media services to help achieve the best results for you.
Give us a call, our experienced social media marketing team is here to guide you through the process.
Want help with your social media marketing?