SEO stands for Search Engine Optimisation. Quite simply this means improving your website to boost its visibility in online searches. The more visible your website is the more likely you are to attract and gain prospective leads, and ultimately increase conversions on your website.

If you have a website then SEO is bound to help improve your business in one way or another. SEO helps you obtain targeted and organic search traffic to your website that are relevant to you. SEO leads to higher online visibility, and will more likely attract an audience that will convert on your website.

Keep in mind that 81% of people undertake an online search before committing to a large, high-involvement purchase, and 93% of all online experiences begin with a simple Google search. So being visible and relevant on a search engine will vastly improve your chances that your audience will choose you over your competitors.

All search engines have the same objective which is to display highly relevant, accurate and reliable results to its users. SEO works by telling search engines that your webpage and content are relevant, accurate and reliable. There are many methods and techniques of doing this including acquiring a good domain, using a good web host and platform, creating a favorable user experience, finding great keywords, blogging, creating a straightforward URL structure, and many more. SEO is constantly evolving as Google, the dominant SEO authority, changes its algorithms. Our dedicated experts at NEPRA are highly trained in SEO and up to date with the latest techniques and trends in the ever-changing field.

The biggest difference between AdWords and SEO is that SEO is free. Google AdWords is beneficial for digital marketing strategies such as advertising campaigns, where you will pay to appear on the top of relevant search results and generate traffic. While SEO takes more time, it ensures organic traffic to your website without the cost. Once your AdWords campaign stops, so does your traffic, whereas SEO is long lasting. Which strategy is best for you depends on your objective, though generally it’s recommended to find a happy balance between the two. Our experienced team at NEPRA can help you develop the right strategy for you.

Search engines are typically where people start their process of finding information online and searching for information regarding products and services is no exception. So naturally, ranking higher on a search engine, such as Google, will increase the chances of that traffic clicking through to your website. It allows you to better target your audience, stand out from your competitors and remain relevant online. SEO is also a very cost-effective digital marketing strategy that enables you to direct traffic to your website organically (i.e. not paid), as most SEO techniques are free.

Undertaking effective SEO for your business is how you start down the path to the digital grail. We can help you on your journey with a results-driven personalised SEO approach for your business. We optimise both on-page and off-page SEO, and create a tailored SEO strategy plan that’s right for your business. Get in contact with us today to find out how.

SEO is primarily made up of On-Page and Off-Page activities.

On-Page SEO

On-Page SEO refers to all the optimisations that happen directly on your website, they can be technical or content-related. Examples include optimising landing pages for keywords, developing and implementing an SEO content strategy, updating a site with mobile-friendly fixes or improving the speed of a website.

Off-Page SEO

This characterises all activities that drive traffic to the website that occurs off your site. Chiefly this constitutes improving your domain authority through backlinking and building associations with well-regarded websites.

Generally, the efforts of SEO start to show dividends after around 3 – 4 months and if activity is maintained the momentum continues to improve month by month.

We offer an individual approach to SEO. The first thing we do is to undertake a website audit so we can ascertain where your website and business currently sits. This becomes the benchmark and from which we can easily see and understand improvements and developments moving forward. We discuss your overall business goals and areas that you would like to focus on. Plus undertake a competitor analysis. From there we would propose a plan of action.

With voice becoming increasingly popular as a form of search, we can employ tactics to help ensure when a question is asked, your business has the answer.

Website Audit and Competitor Analysis

Website management :

• Broken link check and repair

• In-depth site analysis

• Content Duplication Check and repair

• Toxic backlink removals

• Ranking report

Keyword Research Plan :

• 50 keywords/phrases targeted

• Website optimised for keywords

On-page optimisation:

• SEO Content Strategy

• New page creation as required

• Internal link structuring and optimisation

• Web page load optimisation

• H1-H6 Tag optimisation

• Updates on main SEO landing pages as required

Off-page Optimisation and Link Building:

• Directory submissions

• Business Listing submissions

• Suggestions for relevant backlinking and creating backlinks

• Propose strategies and partnerships for Link building and building domain authority

SEO Content Creation:

• As part of keyword SEO content strategy, write and optimise articles each month

• Optimise existing pages with new relevant content

• Blogs written and optimised per month

Local Search Website Optimisation:

• Google My Business posting

• Updating local listing pages

• GEO tagging

Monthly Reporting:

• Monthly traffic reports

• SEO reports

• Monthly keyword ranking reports

• Monthly progress reports