Our PPC Services

Data-driven PPC to increase leads & boost sales.

Pay for the clicks you want, from the customers that are searching for you.

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NEPRA is a results driven, experienced PPC on Google Ads. All our activities 100% data driven and transparent. We specialise in custom PPC services, especially tailors to each business's unique needs. Our PPC campaigns will drive sales, lead generation and brand awareness.

What is PPC?

PPC (pay-per-click) advertising allows you to bid on keywords of interest for your business and drive targeted prospects to your website. Unlike Search engine optimisation (SEO) which takes considerable time and commitment to build up ranking in search engines and reach a top spot to bring traffic to your website, PPC offers immediate results. You can specify your budget, keywords and the audience you are interested in and get your ads in a prominent position straight away even if you are a newly formed start-up!

What do you need for PPC?

You need an online presence, a website or app to drive traffic to. You require a budget for which you specify how much you would like to spend each day on paid ads, alongside the products/services or aspects of the business you wish to promote.

Are there different types of PPC?

By far the most popular PPC advertising is Google Ads which has 6 specific campaign Ad types Display, Search, Shopping, Video, Smart and Discovery.

Display advertising offers an image on 3rd party websites and is typically used for brand awareness and remarketing.

Search Campaigns target keywords a customer is searching for and offers ads based on their search terms. Your text ad is displayed at the top of the search engine results as sponsored content.

Shopping Ads promote your products directly for purchasing showcasing a product image and the price.

Video Ads are featured on YouTube as at the start of a new video or can also feature within YouTube’s search results.

Smart Ads are automated and shown on Google, Google Maps, and across the web.

Discovery places rich personalised ads across YouTube, Gmail, Discover and more.

Other PPC Ads that are available include Bing Ads, Amazon Paid Ads, and Ads on Social Channels such as Facebook Ads, LinkedIn Ads and Twitter Ads.

We explore more about PPC on social channels on our Social Media Marketing page.

Why use PPC?

PPC offers your business a chance to reach new audiences across an array of online networks from search engines to popular websites, YouTube and social channels.

When implemented and managed correctly it is a very cost-effective form of advertising. It is much more targeted than classic broad-based advertising and it is totally trackable so you can see the effectiveness of your campaigns, your budget and adapt your campaigns quickly and easily to adjust to changing circumstances and requirements.

Why use NEPRA?

At NEPRA we specialise in running Paid Ads that maximise ROI for clients. Our expertise lies in our fastidious research to understand the business, the target markets and the brand, so we create effective ads that represent the business superbly and that are appealing to consumers.

We ensure that paid ads are not considered a standalone marketing activity but are fully integrated into the overall marketing strategy and offers consistent messaging and action and represents our omnichannel approach to marketing.

Are there different types of paid search activities?

By far the most popular PPC advertising is Google Ads which has a range of campaigns such as Display, Search, Video, Shopping and Discovery however there are other platforms that are just as important such as Microsoft Ads, Facebook, LinkedIn, Instagram and Amazon. Want to see how we can grow your business? Get in touch.

Want to learn more about PPC?

What is the most popular PPC platform?

Today, the most commonly used PPC search advertising platform is Google Ads. This is because most people use Google as their primary search engine, therefore it is the ideal platform for paid search ads.

When is the best time to use PPC?

There are a multitude of reasons as to why a business should implement PPC, however realising the correct timing is crucial. PPC can produce very fast results! As soon as your PPC campaign is authorised and accepted, which will be done if you have the highest bid of course, it will instantly be live to millions of potential customers. The flow of traffic will be virtually immediate. Therefore, PPC is great for product releases, seasonal or limited-time offers, time-sensitive promotions and event marketing, and many more.

How do you diversify PPC traffic for the long-term?

Although PPC is an excellent strategy for gaining short-term profits from online platforms, it is a challenge to search for a longer-term PPC channel, as increasingly more PPC marketers are met with losses in momentum, traffic and ultimately, sales.

A crucial step is to combine PPC with SEO (Search-Engine-Optimisation), as PPC alone is not enough for most instances. In terms of attaining long-term online market growth, SEO-driven websites are a great solution. With SEO, your website is able to gain a high ranking on search engines, and once this is achieved, web traffic becomes free, and all sales earned from it have higher profit margins.

How do you develop a successful PPC Campaign?

In order to attain optimum results, you must develop a strategic campaign approach. To strengthen your campaigns and gain leverage and make maximum use of your budget, it is crucial to target the right keywords and continuously manage and optimise your strategy. A successful campaign begins with customer research. This is because you must first understand what potential customers want, what they’re looking for, and how they’re looking for it. It would a waste of time if you launch a campaign using whatever keywords you think your target is using. However, if your customers aren’t actually searching using those words, your campaign will fail.

How effective is remarketing?

Retargeting (or remarketing as it is also known) makes it possible to keep your business top of mind on prospective customers as they leave your website, encouraging them to rethink your services when they are in need. This method is extremely effective as they allow you to display advertisements to previous visitors of your website, who have potentially shown an interest in your product.

What are the key challenges of PPC?

Time – PPC is an investment essentially. Once you set up a campaign, you must be always monitoring and updating it, you can’t forget about them – and it won’t ’do the work’ by itself. To get the best results, you must devote time.

Skill – It may be difficult for a beginner to get started with PPC and launch a campaign successfully. Sometimes, hiring a specialist agency may be required, just to get that head start.

Cost – To ensure you gain ROI, you must continuously be watching the campaign otherwise money could be lost. In contrast to SEO, where the primary concern is time and skills, a certain budget needs to be specifically assigned towards PPC campaigns.