Our Digital Strategy Services
Our Digital Strategy Services
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Interested in digital strategy for your organisation?
Interested in digital strategy for your organisation?
We develop digital strategies to align with your short term and long-term business goals, manage budgets and provide a noteworthy ROI.
Want help with your digital strategy?
We are experts in digital strategy and digital transformation. Digital Strategy, in essence, acts as a roadmap for digital marketing. They work in conjunction with each other to create a strong digital presence and foster growth and development for the business. At the heart of the digital strategy is the organisation’s mission or purpose, its brand and its goals. From these, target audience personas are developed and these form the guidance for your digital and digital marketing plan.
Creating a digital strategy enables your business to reach your business goals by having the right technology and a well-thought-out and executed digital marketing plan to connect with these target audiences across a plethora of online touchpoints.
Your digital strategy may involve re-building a website, creating an app, developing an eCommerce store. Or it may include facilitating your sales and marketing to align more readily and improve conversions and build the brand through a new improved CRM. Your digital technologies should act as a facilitator to give your digital marketing the best opportunity of success.
For example, there is little point creating a wonderful online competition to drive new leads, if your technology doesn’t allow easy entries or support mobile entrants.
Equally the dollars are not being well-utilised if your hard earned effort of driving traffic and leads to the website are not followed up promptly by the appropriate sales representative as they are not receiving the information.
Digital technology, digital marketing and business teams have to work hand-in-hand for a business to succeed. Find out more about our digital services.
How can we help you with your Digital Strategy?
At NEPRA we can assist you across all areas of your digital strategy, from providing an overview across your digital technologies and recommendations for development to implementing technologies and writing and actioning digital marketing plans. We can see the bigger picture or can be the workhorse of implementation. Our core focus areas include:
Digital Assessment and Planning
Strategic Digital Marketing Plans
Website, App or Ecommerce Design and Builds
Implementation of Digital Marketing Strategies
Digital
Want to learn more about Digital Strategy?
Want to learn more about Digital Strategy?
What is a digital marketing strategy?
What is a digital marketing strategy?
A digital marketing strategy is a plan to achieve marketing goals through digital marketing platforms and channels. Channels can include owned, earned and paid media. Your digital strategy should align with business and sales objectives. The digital marketing strategy should be integrated into your overall marketing strategy.
Is a digital strategy and digital campaign different?
Is a digital strategy and digital campaign different?
Yes, a digital campaign is what you use to achieve a digital strategy. Your digital strategy may comprise of several digital campaigns using a variety of digital platforms and channels. A digital campaign may coincide for a short burst with a product launch or sale event, but a digital strategy should be ongoing.
What defines a digital marketing strategy?
What defines a digital marketing strategy?
Before you develop a digital strategy, you will need to know key business information and objectives that must all be aligned for success. Key areas to know before you build your digital strategy include:
- Budget
- Priority of sales targets and business goals
- Benefits of your product or service over competitors
- Customer channel behaviour
- What are your buyer personas
- Product availability and lead time
- Upcoming product launches or key events
What is the difference between owned, paid and earned media?
What is the difference between owned, paid and earned media?
Earned media is free and usually comes from publicity, reviews and awards. Paid media is media that you have to pay for to get traction, such as PPC including Google Ads or Facebook advertising. Owned media is media that the business owns such as your website, social pages or blog.
Is a digital strategy a long or short term initiative?
Is a digital strategy a long or short term initiative?
A digital strategy will have short, medium and long-term goals but ultimately should be a long-term initiative with constant evaluation and refinement.
Why should my digital marketing strategy be flexible?
Why should my digital marketing strategy be flexible?
Your digital strategy must remain flexible due to the nature of digital marketing, consumer behaviours and changing SEO patterns. All of these areas can change quickly, and you must be able to adapt and shift your digital strategy to compensate and remain competitive. To maintain a good digital strategy, you must have constant monitoring and refinement to get the best results.
Digital Strategy Agency
Digital Strategy Agency
Our Digital Strategy Projects
Our Digital Strategy Projects
These are a few of the projects we are proud of. You’ll find brand identity developments, rebrand campaigns and a whole range of creative and digital projects.
Want help with your digital strategy?
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