Email marketing involves using email to engage with your audience and customers, and promote your products, services and brand. Email marketing is an ideal way to interact with your leads, keep your customers informed, and develop targeted communications for different segments. Worldwide there are over 3.8 billion email users and growing, so email marketing is a highly effective method of communication, whatever the purpose may be.

We can help your business stand out from the email blasts and noise that your competitors are sending. There are many methods of achieving this including creating dynamic content your audience will want to read, optimising subject lines, and creating powerful and eye-catching email templates.

Last year there were close to 300 billion emails sent and received every day, and that figure is growing. Email marketing delivers a strong ROI. For every Rupees spent on email marketing there is an expected average return of Rs.42. Small and medium sized businesses rely on email marketing to be a key driver of customer retention and acquisition, which can help drastically grow your business. Ignoring these facts and not incorporating email marketing into your digital strategy would be a huge missed opportunity.

If you’re unhappy with the results of your current email campaigns, or not sure how to measure your results, then rethinking and implementing a new email campaign measure, or metric, may be needed. This will help you analyse and optimise your email campaigns.

Some different metrics that you may find beneficial for measuring your email campaign include the open rate of the email, which measures how many subscribers are opening and engaging with your email; the click-through rate which measures the percentage of subscribers who clicked with a link in your email; and unsubscribe rate which indicates how many subscribers unsubscribed within the link In the email. The appropriate metric will vary for each business and email marketing strategy, so get in contact with NEPRA to discuss your optimal email marketing strategy and how to effectively measure it.

Any and every email marketing campaign starts with an email list, because without it you haven’t got an audience to communicate with. We can help you identify and build email lists with an audience that are willing to listen to what you’re communicating. Creating a sign-up sheet on your website is a great way to build your email list, as well as using social media to boost email signups with an engaged audience.

At NEPRA we can manage your entire email marketing to your customers or simply support you with the components you need. We can:

• Design and build email templates

• Advise and segment your database according to your business goals

• Create Monthly Content Calendars

• Create artwork and write copy

• Send emails and manage your database with leads and subscribers

• Build Workflows for Marketing Automation to nurture leads